Longines fashion and watches: switzerland

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Saturday, 6 October 2007

Longines watches and elegance

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Welcome everybody on my site about the legendary Longines fashion watches and chronometric.

Longines is elegance

The watch company Longines is founded by Ernest Francillon at Saint-Imier in Switzerland. Its origins can be traced back to the 1830s and it currently holds the oldest registered logo for a watch company, a winged hourglass.

Based in Saint-Imier since 1832, the Compagnie des Montres Longines Francillon S.A. is historically among the world’s leading horological houses.

The story of Longines began in 1832, when Auguste Agassiz found a job in the hamlet of Saint-Imier. Agassiz entered the trade by joining with an existing “comptoir”, a business system based on an agreement between producers or salesmen where the comptoir acts as the intermediary between them.

He worked at Comptoir Horloger Raiguel Jeune, a trader of watch parts, and was soon taking over the business when in 1833 he and two of his associates set up a company named Comptoir Raiguel Jeue & Cie.

At the time, the venture was run on the then-prevailing business model based on piecework by people making or processing watch parts in their own homes for the account of a jobber who delivered the blanks, or rough parts, and picked up and paid for the finished ones.

The brand evolved from a “comptoir” to a full-fledged manufacturing and then back down to an “établisseur” today, as a Swatch Group company.

The name is derived from the location in which the company’s first factory was built: “On the right bank of the Suze river near a place called Les Longines, which means “long and narrow fields” in the dialectal French of this area in Switzerland.

The company’s motto is “Elegance is an attitude.”

Longines fashion and watches

Saturday, 6 October 2007

Longines watches and elegance

Longines is elegance

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